?Why should that concern anyone who cares about the Jewish people’s In this compelling and thought-provoking talk, we dive into the worlds of media, truth, and antisemitism—at a time when algorithms shape what we see, what we believe, and what others want us to forget. We’ll begin with the simple questions we’ve stopped asking • What is the real purpose of advertising? • Why do we actually buy things? • How is trust in messages even created? Then we’ll go deeper: • What does truth even mean when everyone is a content creator? • Who qualifies as a journalist today—and why is that dangerous? And then we meet Generative AI — artificial intelligence that creates content — and we ask: • How does it produce media that feels more real than reality? • Why are virtual figures created by AI more dangerous than we think? • And how does this technology fuel a powerful new wave of antisemitism disguised as activism?